As per research out of Similarweb, in the , Tinder’s DAUs and you may MAUs when you look at the India have been 243,000 and you will step one
“Possibly standard are not clearly lay by representative as objective-read link-ups- was culturally frowned upon,” claims Lehar Khilrani, a product or service manager out of Bengaluru, which used a comparative investigation from Bumble, Tinder and you may Hinge a couple of years before to have her unit collection. “I masquerade all of our intends to rating a night out together. Sooner or later, i understand that this individual desires something different. That it dilutes sensation of an app always.”
Likes Me, Loves Me NOTTinder, which includes one of the greatest pools out of daters on the mobile, enjoys seen its daily productive pages (DAUs) and MAUs and . OkCupid is served by seen the same percentage miss inside DAUs and you can MAUs in this several months. thirty-five mil, correspondingly, off regarding 304,062 and you will step 1.73 mil into the . OkCupid had fourteen,000 DAUs and 70,000 MAUs for the very same several months, off out of nearly 18,000 as well as over 86,000 correspondingly.
Meets Group, hence possesses applications such as Tinder, Rely and you will OkCupid, spotted an excellent 5% fall-in purchasing pages internationally throughout the second quarter away from 2023, y-o-y, and you can a beneficial cuatro% decline, y-o-y, inside Matches Class Asia’s lead money. A complement Class spokesperson failed to address ET’s particular inquiries to your decreasing access to Tinder and OkCupid.
During the a funny Instagram Reel, prominent copywriter says relationship software gained popularity whenever profiles spend more date on it, and thus, he says, the triumph lies in a user not seeking a match quickly
Section, in which Facts Line received an excellent 76% share this past year, saw a great 24% and you may . Read More